Portfolio

Case Studies

A decade of building demand engines through defining company milestones: IPOs, acquisitions, and scale inflection points.

Sumo Logic

Senior Director, Digital Marketing · 2019–2023

IPO: $2.2BAcquisition: $1.7B

Built the digital acquisition engine that supported 3.3x revenue growth through IPO and a $1.7B take-private acquisition by Francisco Partners.

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Pipeline

$280M+

ARR

$90M→$300M

Budget

$4M+

Tests

40+/yr

SonarSource

Senior Director, Demand Gen → CRO · 2023–2025

$4.7B Valuation$412M Series G

Rebuilt global conversion systems and demand infrastructure for a $300M+ ARR developer platform, driving 586% pipeline growth across six regions.

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Pipeline

+586%

CVR

+158%

Regions

6

Developers

7M+

XactlyCorp

Director, Digital Marketing & Demand Generation · 2013–2018

IPO: June 2015$564M Vista Acquisition

Built digital demand generation from the ground up, supporting 5x revenue growth through IPO and Vista Equity’s $564M acquisition.

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Pipeline

$80M+

ARR

$25M→$125M

ABM

$40M

Team

3→9

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