Michael Greeves
Senior Marketing Leader, Demand Generation & Growth
I've led demand and revenue strategy through IPOs, PE-backed transformations, and enterprise-scale growth.
- $8B+ in enterprise value created across SaaS IPO and PE exits
- Scaled ARR from $90M to $300M+
- Built pipeline systems driving 50%+ growth at scale
At Sumo Logic, I built the digital acquisition engine that scaled revenue from $90M to $300M ARR through IPO.
At SonarSource, I rebuilt the demand infrastructure supporting a $4.8B valuation and 7M+ developer adoption.
I focus on building modern, AI-native GTM systems. Not as a buzzword, but as operating infrastructure, embedding experimentation, automation, and signal-based decision making into revenue teams.
Operating Philosophy
How I Build Revenue Systems
I optimize for revenue contribution, not lead counts. Every channel and touchpoint is measured against closed-won impact.
In Practice
At Sumo Logic, this approach drove $280M+ in attributable pipeline while achieving 92% of annual targets with a $4M budget across 15+ platforms.
Infrastructure
Growth Infrastructure I Architect & Operate
I architect and operate the systems that connect web, AI, data, and revenue teams into a single growth engine.
Growth & Revenue Architecture
Web & Growth Engineering
AI-Native GTM Systems
Content & CMS Infrastructure
Data & Analytics
Quick Reference